STIHL Tirol wins gold in the OOH TROPHY
The “Out of Home Trophy” – OOH Trophy for short – is held once a year in various states throughout Austria. Organised by Progress Werbung, the event recognised the best and most creative solutions in outdoor advertising channels in 2023. Entries are divided into the categories City Light, Rolling Board/Premium Screen, Poster, Transport Media, Digital OOH and Innovative & Ambient Media.
For each category, one winner is selected per month by an expert jury. In November 2023, STIHL Tirol was the winner of the “Transport Media” category and was therefore also nominated for the annual award – the OOH Trophy. The trophy is not determined by a jury, but rather put to a public vote where it is decided by the Tyrolean people. STIHL Tirol took first place in the Transport Media category with its back of bus “SIE KOMMEN!” campaign, which was used to advertise the new office in Innsbruck. We collected the trophy with our communications agency kraftwerk on 18 April 2024 in Innsbruck.
